British consumer goods conglomerate Unilever acquired the Vermont-based ice cream company in 2000. Ben & Jerry’s said in a statement on Monday that it had informed its longstanding licensee – responsible for manufacturing and distributing the ice cream in Israel – that it will not renew the licence agreement when it expires at the end of 2022.
The Ben & Jerry’s announcement was one of the highest-profile corporate rebukes of Israeli settlements in the occupied West Bank and East Jerusalem, territories Israel captured in the 1967 war. Most of the international community considers these settlements illegal under international law and an impediment to peace with the Palestinians.
Approximately 700,000 Israelis now live in settlements – about 500,000 in the occupied West Bank and 200,000 in East Jerusalem. Israel considers the entirety of Jerusalem its capital, while East Jerusalem is seen as the capital of a future Palestinian state as part of a two-state solution.
Ben & Jerry’s said in its announcement that the sale of its ice cream in territories sought by the Palestinians for an independent state was “inconsistent with our values”.
The Boycott, Divestment, Sanctions (BDS) movement said on Monday it “warmly welcomes” Ben & Jerry’s decision but called on the company to “end all operations in apartheid Israel”.
“We hope Ben and Jerry’s has understood that, in harmony with its social justice commitments, there can be no business as usual in apartheid Israel,” BDS said in a statement.
Israel’s foreign ministry criticised the decision on Monday as “a surrender to ongoing and aggressive pressure from extreme anti-Israel groups” and said the company was cooperating with “economic terrorism”.
Avi Zinger, CEO and licensee of Ben & Jerry’s Israel, told public broadcaster Kan on Tuesday that the parent company had long pressured him to cease distribution in the Israeli occupied territories, but he refused because it would violate Israeli law.
He called the Ben & Jerry’s decision to not extend its licence “the biggest accomplishment” of the BDS movement that advocates boycotts, divestment and sanctions of Israeli institutions and businesses in what it says is a non-violent campaign against Israeli abuses against Palestinians.